Tag: car buying experience
4 psychological phases customers may experience that can prevent a sale
On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology, discusses the risk some dealers are putting their businesses in right...
How reducing friction in the customer experience benefits car dealers
Earlier this year, the eleventh Cox Automotive Car Buyer Journey Study was released in the midst of the pandemic. It doesn’t come as a shock...
To modernize car buying, we need to make it easier to...
By now, everyone in the automotive industry knows that digital retailing is here to stay. Today's customers expect to be able to buy everything...
Four Ways to Help Consumers Move Past Anxiety During the Car...
When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...
Modernizing Your Sales Experience in Order to Better Serve Your Customers...
The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day....
What Today’s Customers are Looking for in Their Car Buying Experience
“The customer’s perception is your reality.” This quote by Kate Zabriskie, author and learning and development consultant, captures the truth for every single business...
