Tag: car buyer
How TrueCar’s Re-Brand Affects Dealers and Car Buyers – Kerri Wise,...
In this segment, Kerri Wise, TrueCar's Vice President of Industry Relations and Education, and Jim discuss TrueCar's recent re-brand and how that will ultimately...
The Importance of a Streamlined User Experience for Your Dealership’s Website
A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The...
Digital Auto Shopping Bucking Dealership Visit Trends: Cox Automotive Study
Many people vehemently dislike car shopping. Spending time going from dealership to dealership, looking at different models to make a decision on what they...
Four Ways That Sales Staff Can Embrace the Role of Consultant...
In the last decade, the role of the consumer has changed. These days, customers enjoy more control over their purchasing experiences. They no longer...
A Virtual (Reality) Showroom: The Car Buyer’s Experience Explored
It’s not just for play anymore. Virtual reality has become mainstream in the electronics market, primarily with smartphone compatible VR headsets. In 2016, 6.3...
Should there be concern with June sales decline | A Virtual...
On today's CBT Newscast for Tuesday, July 11th, 2017:
Should there be concern with June sales decline
With the recent decline in auto sales with a...
