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4 innovative ways Policaro Group is combating COVID-19 constraints

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Many dealers feared the worst when government-mandated shutdowns went into effect back in April due to COVID-19. However, dealers have had a tremendous amount...

CBT automotive newscast: October 27, 2020

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Today’s Featured Interview: Today's best digital marketing strategies and practices for car dealers In this competitive landscape, how do you get consumers to come to you?...
digital marketing

Today’s best digital marketing strategies and practices for car dealers

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In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic,...
automotive

CBT automotive newscast: October 26, 2020

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Today’s Featured Interview: David Kain on adapting your dealership’s BDC to new consumer trends It’s no secret that the retail automotive market is changing rapidly in...
David Kain

David Kain on adapting your dealership’s BDC to new consumer trends

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It’s no secret that the retail automotive market is changing rapidly in the wake of COVID-19. This is the first time that many everyday...

Minimalist marketing techniques to try at your car dealership – Paul...

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There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of...

CBT automotive newscast: October 23, 2020

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Today’s Featured Interview: Cox Automotive analyst Zo Rahim breaks down CPO sales and market forecasts While dealers struggle with new vehicle inventory, used vehicle sales have...
CPO sales

Cox Automotive analyst Zo Rahim breaks down CPO sales and market...

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While dealers struggle with new vehicle inventory, used vehicle sales have become an emphasis for many dealers. Despite this, certified preowned sales have struggled...
Allan Cooper

Automotive retail insider Allan Cooper discusses industry futurization

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In this afternoon's interview, CBT News welcomes back Allan Cooper, president and co-founder of PiM Insights, automotive finance, sales, and management veteran, and industry...
automotive news

CBT automotive newscast: October 22, 2020

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Today’s Featured Interview: 5 of the biggest issues facing the F&I office today and how to cope with them - Audrey McKinley F&I departments are facing...