Tag: car business
Paul Potratz on Creating the Right Messaging Behind Your Facebook Ads
If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more...
CEO Alex Goldfayn Discusses Key Communication Strategies to Generate More Sales
Many of our personal and professional lives have been altered since the start of Coronavirus, but that doesn’t mean optimism and positivity have to...
Author and Former MiLB Player Mike Robbins on Inspiring Your Team...
The retail automotive industry can sometimes be a rough business, from dealing with sales to management. How are you navigating? How do you keep...
Re-Adjusting Service Department Goals During the Pandemic – Daniel Korte, Serra...
Many service directors are faced with the difficult task of eliminating positions as the pandemic continues, but one service director has been able to...
Five Marketing Strategies to Increase Service Department Sales
According to the National Automobiles Dealers Association, almost 50 percent of a dealer's gross profits are generated by the service department. For many dealerships,...
Independent Dealers Remain Positive Entering Third Quarter 2020
Coming off the toughest sales climate in more than a decade, it could be argued that the auto industry should be expecting the worst...
Number of Dealership Rooftops Remains Stable – Mitch Phillips, Urban Science
The mid-year numbers are out and there have been some interesting developments for new vehicle franchises, according to the latest Automotive Franchise Activity Report...
Penske Automotive and Other Larger Dealer Groups Continue to Cut Jobs
When the COVID-19 pandemic struck the United States in full force mid-March, hundreds of thousands of dealership employees nationwide stayed at home to ride...
Tom Maoli Asserts COVID-19 Created a ‘perfect storm’ for Auto Retail
When dealing with the COVID-19 pandemic, serial entrepreneur Tom Maoli says, "the barrier became the blessing." Tom is the President and CEO of Celebrity...
CA Dealer Hilary Haron on Facing Inventory Concerns and Encouraging Women...
As one of the earliest hotspots of the COVID-19 outbreak in the U.S., the state of California adopted some of the strictest business regulations...