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automotive newscast

CBT automotive newscast: November 3, 2020

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Today’s Featured Interview: How the pandemic has changed recruiting strategies for car dealers - Ron MacEachern There is a lot for car dealers to consider when...
recruiting

How the pandemic has changed recruiting strategies for car dealers –...

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There is a lot for car dealers to consider when it comes to designing compensation and incentive plans for your employees, and now is...
one-price selling

The biggest advantage for dealers who use one-price selling – Mark...

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As dealers continue to navigate the COVID-19 pandemic and digital retailing, more are finding than an easy, frictionless experience for the consumer is...
margin compression

3 ways car dealers can protect their profitability from margin compression

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The COVID-19 pandemic has changed the course of the automotive industry in many ways this year, including how car dealers think about the marketplace....

CBT automotive newscast: November 2, 2020

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Today’s Featured Interview: AIADA President Cody Lusk and Chairman Jason Courter discuss the association’s 50th anniversary This year AIADA celebrates its 50th anniversary. Their dedication to...
AIADA

AIADA President Cody Lusk and Chairman Jason Courter discuss the association’s...

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This year AIADA celebrates its 50th anniversary. Their dedication to free trade still holds true 50 years later and now that we are only...
marketing

Apply these automotive marketing methods now, to win big in December

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On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the end of Q3 and the...
car dealers

How car dealers can leverage home services to end 2020 on...

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We’re in the last quarter of the year and although this year has had its own unique set of challenges, car dealers are seemingly...
automotive

CBT automotive newscast: October 30, 2020

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Today’s Featured Interview: How to start planning your digital marketing strategy for 2021 - Brian Pasch Despite the pandemic, experts we’ve talked to say the retail...
digital marketing

How to start planning your digital marketing strategy for 2021 –...

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Despite the COVID-19 pandemic, experts we’ve talked to say the retail auto industry is booming. Digital marketing and retailing has played a large role...