Tag: car busines
5 nuts and bolts of successful dealership marketing campaigns
For years, YouTube, TikTok, and online social media, in general, have educated consumers on how to spot good marketing. But unfortunately, it's also made...
Goodbye to the oil change
Tires are one of the major keys to customer retention. It has taken a decade or more, but most dealers now realize this is...
How will EVs affect your service department?
As dealers grapple with the impact that electric vehicles will have on their business, the one topic that is often glossed over is, what...
5 ways to make your online ads stand out
In a recent Think with Google "At a Glance" article that may have popped into your inbox, they discussed five key strategies to better...
Auto industry stakeholders need to come together on a standardized data...
The automobile industry is facing significant disruption on multiple fronts. Access to data, sharing of data, and control of data have been at the...
5 ways to align your auto marketing strategy with customer needs
When it comes to marketing, the customer is always right. But what happens when the needs of the customer and the business are out...
How electric vehicles might affect the fixed-ops department
Automotive News published an article a while back with the headline “Dealers, get ready for absorption rates that drop to as low as 25%” The...
Supply chain update: Not enough chips for chipmaking machines
In a strange catch-22, chipmakers are running out of the chips needed for their chipmaking machines. And it's going to affect everyone unless priorities...
How to prepare for your new career as a car salesperson
Car sales continue to grow, and you may be looking to join the sales team at the dealership. However, you'll need more than a...
Tires are the new oil change!
It was 1990 and the dealership was Marvin Star Cadillac in Toronto, Canada. This was the first dealership I visited when I started my...
