Tag: car busines
How dealers can bridge the gap in customer trust – Pete...
Most dealers are growing to be apprehensive due to discussions surrounding the UAW union strikes against the Big Three, interest rates, inflation, and a...
Serra Automotive’s Joe and Matt Serra on fostering a great culture...
Recently, Jim Fitzpatrick had the opportunity to visit the Serra Automotive headquarters in Fenton, Michigan. On this episode of the Executive Profile, he is...
The Zeigler Auto Group acquires Elhart Automotive after nearly six decades
According to Jeff Elhart, on July 12, the Elhart Automotive Campus transitioned to the Zeigler Auto Group.
The transition includes Elhart’s Kia, Hyundai, Nissan, and...
5 tips to outperform your competitors in the online marketplace
When buying a car, today's consumers have more choices than ever. They can buy from a traditional dealership, an online-only marketplace, or even directly...
3 tasks BDC staff should handle and 3 they should not
The Business Development Center (BDC) is the central nervous system of many auto dealerships. It's the hub that makes things happen and the lifeblood...
New to automotive marketing analytics? These 3 options can help you...
In the past, traditional marketing was based a lot on trial and error. Dealerships would try different tactics and then wait to see what...
5 habits of highly effective automotive sales managers
In pretty much any realm of sales, a company’s success is heavily reliant on the sales staff, including sales managers. It is no different...
5 marketing KPIs every car dealer needs to measure and track
The automotive industry is in flux and may be experiencing even more upheaval over the next six months. Small businesses like auto dealerships need...
6 effective call to action ideas car dealerships can try today
Your dealership's goal is to get customers through the door and behind the wheel of a new car. But how do you go about...
Is athlete marketing through NIL worth it for auto dealers?
The NCAA’s recent new rules on name, image, and likeness (NIL) will profoundly impact student-athletes’ lives. For the first time, they will be able...
