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customer

Five tips on how to be customer-centered

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A recent PWC report found that, "only 36% of consumers feel that their employees understand their needs." Regardless of the truth or argument, perception is...
prices

Auto retailers poised to handle inflated vehicle prices on rising materials...

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Emptying car lots have been a challenge for dealerships in the hot selling season, but higher profits have been a boon on the backs...
sales

Sales funnel strategies for today’s auto buyer

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Funnel strategies have drastically changed over the last decade. Gone are the days when they were based on the demographics of an individual or...
Memorial Day

Memorial Day weekend sales forecasted to be hot with a bubble...

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In most years, Memorial Day weekend kicks off the busiest selling season for car dealers, barring a worldwide pandemic of course. As Americans are...
market

Can you keep customers from feeling ‘ripped off’ in the hot...

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Post-pandemic car buying is on fire right now. Cox Automotive estimated that April 2021’s used car SAAR was 41.0 million, climbing by a half-million...
dealership

Opportunities for fixed ops to take advantage of vehicle shortages

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Car dealerships are taking a hit with the chip shortage problem, leaving many to wonder how they can still make a profit when the...
Memorial Day

Memorial Day road trip predictions show return to pre-pandemic travel in...

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It’s estimated that Americans will be driving this Memorial Day weekend at higher rates than even before the pandemic began. Arrivalist is predicting that...
F&I

Four tips for a top-notch virtual F&I sales experience

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Many industry experts are predicting that a slow exit from the worst of the COVID-19 pandemic and its effects on dealerships will force many...
travel

Americans are optimistic about travel plans as traffic volumes return to...

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In most jurisdictions, the number of cars on the road today looks very close to how it appeared prior to March 2020. According to...
community

Five ways dealerships can be community-minded

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Who are your customers? They are the people living and working in the community around you. If your dealership isn't willing to get out...