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Creating a Marketing Strategy with Cable TV Advertising

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On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...
Comcast Spotlight

Track Your TV Advertising Data to Make Marketing Spend More Efficient...

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Cable television's data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? There's...
cable tv

The Power of Cable TV Advertising for Auto Dealers

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If you really want to impact auto sales, you need to impact the shopping process early. A recent study found 86% of auto buyers...