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millennials

The ABCs of Selling to Millennials

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Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
buying process

Larry Dorfman: Find, Sell, & Deliver More Cars with this App

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Technology does not have to stop when a customer is in your store. Larry Dorfman, Chairman, and CEO of EasyCare Dealer Solutions, visits the...

First Step to Connected Car-Buying: Pre-Qualification

It’s more effective than Pre-Screening By Pete MacInnis We’ve all seen the endless data about consumer dissatisfaction with the car-buying process, particularly with how lengthy it can...