Tag: buyers
Are Buyers Liars? Ask Questions That Get Honest Answers
As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.” When I...
Removing Tension Between Dealers and Buyers
On this week's episode of F&I Today, Becky Chernek talks to Michael Jarman, Co-Founder and CEO of TurboPass. Becky and Mike talk about how...
Dealing with Higher Interest Rates – 3 Tips to Help F&I...
Dealers seem to be getting a lot of bad news these days. Tariffs threatening to increase the prices of new cars, sales slowing down,...
How a Softer Approach with Millennial Buyers is Best
If there was any age group in America that gets a bad ‘rap’, it’s Millennials. It seems like everyone has an opinion about the 20-35...
Adding Value by Creating a Better Sales Journey
Hyundai Motor America’s Chief Marketing Officer (CMO) Dean Evans has been doing his part to turn the automotive retailing process on its head. Hyundai...
How to Handle Different Types of Buyers
Just as there are different personality types, buyers can also be categorized into different buyer types as well. Some buyers love to negotiate, others...
Who’s More Afraid of EV’s: Buyers or Sellers?
Electric vehicles should be a no-brainer for most consumers. While somewhat pricier during initial purchase, in the long run, electric cars save most drivers...
Are Today’s Vehicles and Buyers Mismatched?
Edmunds.com recently released auto sales details through September 15. Whether or not this was directly attributed to Hurricanes Harvey and Irma, there was a...
How to Get Buyers to Visit Your Dealership between Purchases
Repeat buyers are the basis of success for any auto dealership. You spend a lot of advertising dollars to attract new buyers to your...
Look who TrueCar is teaming up with to attract more car...
Consumer Reports claims it is financially independent from the products and services it evaluates. Its relationship with the car industry has become very close,...
