Tag: buyers
Closing in F&I starts with a strong opening
Most salespeople judge their entire career by how good of a closer they are. In F&I specifically, closing more deals with higher rates and...
Four tips for a top-notch virtual F&I sales experience
Many industry experts are predicting that a slow exit from the worst of the COVID-19 pandemic and its effects on dealerships will force many...
How dealers can use vehicle history reports to make the sale
Vehicle history reports (VHR) serve as a window into a car’s past for any potential buyer and for dealerships. The reports can provide a...
Home delivery, reconditioning bookend digital retailing
According to Cars.com, 61% of car buyers want their newly purchased vehicle home-delivered. 75% of dealers are now providing some form of home delivery option. Thank the...
Deloitte report finds affordability concerns have affected main demographics
The 2021 Global Automotive Consumer Study by Deloitte unveils that as many as 23% of millennial car owners opted to defer car payments in 2020 amid...
Q4 car buyers making bigger purchases, putting more money down
During the fourth quarter of 2020, the average down payment for new vehicle buyers increased notably from $4,329 a year ago to $4,734. Over...
Pandemic vehicle purchases kicked truck sales into high gear
A new study from CarGurus is revealing a trend in auto retail toward larger vehicle purchases, particularly pickup trucks. The 2020 Pickup Truck Sentiment...
Tips for effective vehicle merchandising and marketing – Part 2
Customers Don't Always Come Through the Front Door
As discussed in part one, the virtual showroom may seem similar to the brick-and-mortar store, but there's...
Is There Value in Aftermarket Accessories and Performance Upgrades?
According to a recent study by the Specialty Equipment Market Association (SEMA), young car enthusiasts ages 16 to 24 spend $7.2 billion each year...
What Do EV Buyers Look Like?
The 2019 fourth-quarter Experian Automotive Quarterly Briefing has been released. Its pages detail numerous segments in auto retail from used car ownership changes to...
