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sales

Sales funnel strategies for today’s auto buyer

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Funnel strategies have drastically changed over the last decade. Gone are the days when they were based on the demographics of an individual or...
customers

How dealers can sell more cars this month

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Trying hard helps. Still, most people in sales do everything but what they really need to do to sell more cars. They’re happy, they love...
service

How to get customers back for first service

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It’s easy to think that a manufacturer’s free maintenance plan is enough to bring someone in for the first service if you just had...
F&I

Two reasons it may work for the sales consultant to handle...

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The F&I department and the process by which they deliver profit for the dealer has been stuck in one paradigm. Customers spend too much time picking out...
subprime

Subprime lending in COVID-19 proves a surprisingly tough balancing act

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2020 has offered many surprises over the year. Between the onset of the pandemic causing such a quick economic contraction all the way to the inevitable...
customers

Customers Want to Buy, So SELL!

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Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s...