Tag: Brian Pasch
Addressable Advertising on Cable TV
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...
Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement...
High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field...
CBT Automotive Newscast for January 21, 2020
Today on CBTNews.com - Tuesday, January 21st, 2020:
Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020
High-level marketing concepts can be...
Moving from Email to Text Messaging
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
Using Facebook as a Branding Tool
TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local...
Improve the ROI of Remarketing Campaigns
It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts...
Retargeting for a Bigger Impact

Why is your dealership choosing to retarget people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner...
Improving Account Retention in the Vendor Community
On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account...
Creating a Marketing Strategy with Cable TV Advertising
On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...
How to Evaluate The Value of Your Third-Party Classified Partner
Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...