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Website Analytics

How to Get Accurate Dealer Website Analytics Reports

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Is there a large discrepancy between your website analytic reports and Google analytics? Brian explains the impact and how to correct it.     Video Transcription Our Tip of...
digital marketing

2018 Digital Marketing Playbook

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On today's episode of Auto Marketing Now, Brian Pasch goes over the 2018 Digital Marketing Playbook, a check-list of 100 marketing tips designed to...
Facebook

Facebook Auto Listings

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On this week's edition of Auto Marketing Now, Brian Pasch discusses the recent announcement from Facebook about expanding their marketplace with auto listings and...
marketing

Brian Pasch: Marketing Manager Qualifications

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How do you know your marketing manager is taking the right steps of optimizing your dealership's return on ad spend? How were they even...
newscast

Does your Marketing Manager have the right qualifications? | If You...

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On today's CBT Newscast for Friday, November 3rd, 2017: Brian Pasch: Does your Marketing Manager have the right qualifications? How do you know your marketing manager...
CRM

Are you getting the most out of your CRM?

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On this week's episode of Auto Marketing Now, Brian Pasch invites Bill Wittenmyer of eLead CRM to the show to discuss their new CRM...
Google Analytics

Getting more insight into your marketing investments with Google Analytics

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On this week's episode of Auto Marketing Now, Brian talks about multi-touch attribution as well as how to get better insights into your marketing...
phone

Getting Customers to Pick Up the Phone

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To improve your connection rate with anonymous shoppers who submit a lead on your website, Brian suggest doing this one particular thing.
marketing

Gaining Marketing Advantages

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 On this week's episode of Auto Marketing Now, Brian Pasch walks you a couple digital marketing enhancements that you can use in order to...
engagement

Two important consumer engagement metrics that will revolutionize your website

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 On today’s episode of Auto Marketing Now Brian reveals 2 neglected engagement metrics: Button-click ratio and Form completion rate. Dealers struggle to understand why...