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newscast

Week In Review: Update Your Vehicle Appraising System to Boost Profits...

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CBT News Week in Review for Friday, December 21, 2018: Progressive Branding Strategies For Your Dealership - Paul J. Daly, Congruent Story Today we speak with...
digital marketing

The Best Digital Marketing Practices for 2019 – Brian Pasch, PCG...

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Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy,...
newscast

The Best Digital Marketing Practices for 2019 – Brian Pasch |...

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Today on CBTNews.com - Wednesday, December 19th, 2018: The Best Digital Marketing Practices for 2019 - Brian Pasch, PCG Companies Both dealers and vendors are beginning...
retargeting strategies

Smarter Retargeting Strategies to Sell More Cars in the Digital Age

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On this week's edition of Auto Marketing Now, Brian goes over the basics of retargeting and gives you some new insights on how to...
search engine optimization

Search Engine Optimization for the Auto Industry

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On this week's episode of Auto Marketing Now, Brian talks about how to fine-tune your SEO (Search Engine Optimization) for the auto industry.
digital marketing

The Future of Digital Marketing

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On today's episode of Auto Marketing Now, Brian Pasch discusses the future of digital marketing and the importance of being part of an ecosystem...
social media

Leveraging Social Media

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 Today on Auto Marketing Now, Brian Pasch welcomes co-hosts Denise Casagrande, Social Media Manager at PCG Companies, to discuss the best ways your dealership...
Google Analytics

The 5th Conversion Channel in Google Analytics

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On this week's episode of Auto Marketing Now, Brian Pasch talks about the fifth conversion channel in Google Analytics and the impact that it...
Facebook

Facebook’s Controversial Change

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On this week's episode of Auto Marketing Now, Brian Pasch tackles the controversy regarding Facebook's change and how they use third-party data to target...
newscast

Automotive Third-Party Classifieds Just Got a Boost from Facebook | Tesla...

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Today on CBT News - Wednesday, May 16th, 2018: “Automotive Third-Party Classifieds Just Got A Boost from Facebook“ - Brian Pasch Brian Pasch takes a break...