Tag: brand

People are quitting their jobs, and the pandemic didn't help. But it's not necessarily about the pandemic or even low pay. In a 2019 study,...

It would be easy to think that influencers have been a new tool for marketing in the last ten years, but you would be...

Is your dealership's digital storefront pulling in the number of customers to meet your quarterly plan? Or do you find one department doing all...

New car inventory has been steadily decreasing since December on two main factors: extremely strong buying behaviors by an increasingly confident nation, and a...

J.D. Power conducted an initial survey of American electric car buyers to determine their satisfaction. Their findings discovered that more than 4 out of...

Dealership gross profits have declined from 3.3% to 2.4% between 2015 and 2018. Over that same time frame, an average dealership’s operating profits saw...

Interbrand has released its list of winners for the Best Global Brands in 2020. The consultancy firm bases its ratings on financial forecast, the role of...

Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend...

Digital retailing has quickly advanced in automotive markets due to the limitations from COVID-19. With sudden integration for many dealerships over a short time...

It seems that car owners have always developed an emotional bond with their vehicle. Research by Road & Travel Magazine from back in December...