Tag: Bob Lanham
How dealers enhanced the purchasing process in response to the growth...
On today's episode of Inside Automotive, Bob Lanham joins the show. Lanham was the former Head of Automotive Retail at Meta, and is now the...
How consumer privacy controls are reshaping auto marketing strategies
As privacy laws expand giving consumers more control, what type of impact is this having on you, the advertiser? And what can you do...
Meta’s Bob Lanham on where to focus your car dealership’s marketing...
How are your marketing dollars being spent in this new year? With so much transformation happening in and around retail automotive, it may be...
3 auto industry trends that will become more important in 5-10...
We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today...
3 automotive marketing trends to watch in Q4 with Facebook’s Bob...
There are trends dealers must understand and adapt to thrive in today’s market. On today’s show, Facebook is giving us some insight into three...
Making the most out of your marketing strategy in today’s climate
As low inventory and chip shortages stick around, should dealers cut back or double down in their advertising spend? On today’s show, we’re pleased...
Where the auto industry is, and where it needs to go...
Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among...
How much value does social media marketing bring to car dealerships?
On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Bob Lanham, Head of Automotive Retail for Facebook....
Facebook’s Bob Lanham discusses 2021 marketing trends and what’s next for...
2020 has been an unforgettable year for the automotive industry for a variety of different reasons. As we look back on the year in...
Today’s best digital marketing strategies and practices for car dealers
In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic,...
