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Unravel local advertising trends: Detect dealership competition in your area, strategize your next move, and stay ahead in the market.

In your backyard: what to do if competitive dealers are advertising...

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Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or...
Google and Bing have unique strengths. Our unbiased comparison is intended to help you decide how to use each one.

Bing ads vs Google ads: choosing the right platform for your...

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Search engine marketing, or SEM, is an advertising form common amongst car dealerships and service departments in an effort to buy traffic from people...
In the world of automotive marketing, both Google and Bing offer some specific competitive advantages and unique tools.

Google vs Bing search: mapping out the differences

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Google and Bing are the kings of search in the United States, regardless of what you are searching for. In the world of automotive...
Let’s dive into why having your own advertising accounts is a good idea, and what could happen if you don’t.

The power and necessity of owning your advertising accounts

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Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you...
John Fitzpatrick

John Fitzpatrick Analyzes the Latest Automotive Marketing Data from Google, Bing...

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As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides...