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Becky Chernek

Don’t Wait For The Deal To Come To You

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The F&I Manager has little to no interaction with customers until they step into your office. Becky Chernek says it does not have to be...
subprime deals

What are you doing with your Subprime Deals?

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  On this week's episode of F&I Today, Becky Chernek explains how what you are doing with your subprime deals will make a difference selling...
customer

When the Customer says “No”

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Does a no really mean "no"? Sometimes it could mean "tell me more." On today's episode of F&I Today, Becky Chernek discusses when the...
work smarter

Work Smarter, Not Harder on Your Service Contracts

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Customers need to know from you that they’re purchasing a quality vehicle, but cars today are very complicated to fix. When it comes to...
technology

Implementing new technology at your dealership

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On this week's episode of F&I Today, Becky Chernek invites Pete MacInnis of eLend Solutions to talk about how to merge your dealership's culture and...

F&I Today: Best Practices

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On today's episode of F&I Today, Becky answers the following question in great detail providing the listener with many best practices to takeaway, “Becky,...
questions

Becky Chernek: Asking the Right Questions

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Never ask a question you don’t have an answer to.  Instead, Becky says to ask questions that will lead to answers that will capture...
f&i fundamentals

Becky Chernek: What are the “fundamentals” when it comes to F&I?

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Remember those things you used to do? The little things that mattered to customers? The things that showed you truly cared about what customers...
newscast

What are the “fundamentals” when it comes to F&I? | This...

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On today's CBT Newscast for Monday, October 30th, 2017: Becky Chernek: What are the “fundamentals” when it comes to F&I? Remember those things you used to...
F&I

Creating a Seamless Process between Sales and F&I (Part 2)

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On this week's episode of F&I Today, Becky continues her conversation with Joe Lescota to discuss dealer used-car trends and how to create a...