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baby boomers

Selling to Baby Boomers in 2019

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If you see enough commercials, it might seem like the only generation with money and spending potential are Millennials. While Millennials offer tremendous potential for...
boomer women

Wake-Up Call: These Women Want Cars – and Have Money!

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Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle...
dealership management

Dealership Management – The Generation Shift

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By the numbers, if U.S. auto dealerships want to solve the problem of the lack of trained and qualified managers for their divisions and...
newscast

How To Eliminate Lagging Inventory | A real semi-autonomous scenario that...

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On today's CBT Newscast for Tuesday, December 5th, 2017: Jason Ezell: How To Eliminate Lagging Inventory In this interview, Joe Gumm of CBT News speaks with...
language

Speak Your Customers’ Language

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Not long ago doctors typically talked to their patients in professional jargon, using terms that were hard for average people to understand. The hapless...
automated tech

Consumer Trust in Automated Tech Decreasing: WardsAuto

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As we edge closer to a day when vehicles will be able to drive themselves, J.D. Power finds consumer trust in the technology that...

CBT News – October 8, 2015

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On today's show: Kirk Manzo, host of F&I Today, discusses the possibility of an entirely online car-buying process Sales Tip of the Day with...

CBT News – June 5, 2015

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On today's show: - Pete MacInnis, Founder and CEO of eLEND Solutions, discusses how to make a more streamlined F&I process - ELEAD1ONE's Bill Wittenmyer and...