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Autotrader

Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen –...

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In today's segment on CBT News, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing for Autotrader. In this interview, Jim and Kevin...
Autotrader

Meeting the Needs of Your Dealership’s Customers During COVID-19 and Beyond...

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As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing of Autotrader. In this segment,...
Jessica Stafford

How Cox Automotive is Helping Dealers Build Virtual Relationships with Their...

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As part of our continuing Coronavirus coverage, we’re pleased to welcome back Senior Vice President and GM at Autotrader and Kelley Blue Book, Jessica...
Forrest Heathcott

CBT News Week In Review: March 6, 2020

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CBT News Week In Review for Friday, March 6th, 2020: Navigating Margin Compression and Finding Innovative Growth Opportunities in Your Dealership - Forrest Heathcott, JM&A...
Karl Brauer

CBT Automotive Newscast for March 5, 2020

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Today on CBTNews.com - Thursday, March 5th, 2020: February Auto Sales: The Winners, Losers, and Surprises - Karl Brauer, Cox Automotive From trade agreements, to elections,...
Karl Brauer

February Auto Sales: The Winners, Losers, and Surprises – Karl Brauer,...

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From trade agreements, to elections, to the Coronavirus, there has certainly been a lot of news that has shaken the auto industry lately. However,...
Jessica Stafford

CBT Automotive Newscast for February 27, 2020

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Today on CBTNews.com - Thursday, February 27th, 2020: Creating a Highly Personalized Online Experience for Your Consumers - Jessica Stafford, Autotrader At NADA 2020 in sunny...
Grant Cardone

CBT News Week in Review: January 10, 2020

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CBT News Week In Review for January 10th, 2020: How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy Have you ever seen an advertisement...
Kevin LeSage

CBT Automotive Newscast for January 6, 2020

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Today on CBTNews.com - Monday, January 6th, 2020: How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy Have you ever seen an advertisement online...
consumer privacy

How Dealers Can Use Data-Driven Marketing While Still Protecting Consumer Privacy

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Have you ever seen an advertisement online for a product right after having a conversation about it with someone? While this level of targeted...