Tag: automotiveMastermind
From online to in-store: creating a seamless dealership customer experience
Rapid digitalization during the pandemic has made a lasting impact on the way customers shop for vehicles.
According to S&P Global Mobility's latest Vehicle Buyer...
Mastermind and Reynolds and Reynolds integration now available for dealerships
NEW YORK (June 27, 2023) – automotiveMastermind (aM), part of S&P Global Mobility and the leading provider of predictive analytics and marketing automation solutions...
Data activation in the dealership: Using third-party platforms to boost marketing
Dealers know the importance of collecting and analyzing customer information, but many struggle to understand the complex factors influencing successful data activation. On this...
Shifting Focus: Making your dealership’s data work for you
In today's rapidly evolving automotive retail industry, adapting to challenges is crucial for dealerships to stay ahead of the competition. Your dealership’s data is...
Playing the long-game with CDPs and unified data — Aaron Baldwin...
On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with...
Why auto dealers need a first-party data strategy to entice car...
The significance of controlling your dealerships' first-party data has become one of the main lessons learned over the past two years. This is going...
Maximize your dealership’s selling capabilities with these service-to-sales solutions — Aaron...
At this year’s NADA Show in Las Vegas, CBT News anchor Bridget Fitzpatrick had a chance to speak with Aaron Baldwin, Vice President of Product...
Why car dealers need to focus on increasing customer loyalty today
Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped...
automotiveMastermind’s Matt Leone on the best ways car dealers can scale...
Scaling a business whether it be two car dealerships or twenty, is a large undertaking, and it can easily become overwhelming. On today’s show,...
How to leverage the service drive for profitable pre-owned acquisitions
As the ongoing chip shortage continues to delay OEM production, dealership inventories have reached historic lows. At the same time, increased consumer demand –...
