Tag: automotive
The role diversity plays in your dealership’s customer communications
Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving...
4 strategies to make your sales department more effective – Victor...
Sales managers often find themselves looking for ways to motivate their teams to take the next step in their development. Here to discuss four...
GSM Frankie Florey discusses how Autosport Acura adapted to the COVID-19...
In today's COVID-19 world, customers value transparency and safety during their car-buying journey now more than ever. No one knows this better than Frankie...
As dealer sentiment improves, inventory woes deepen
On Sept. 8, Cox Automotive released the Q3 2020 Cox Automotive Dealer Sentiment Index (CADSI). Information collected from dealers surveyed in late July through...
Sonic Automotive’s EchoPark brand continues to grow despite industry setbacks –...
Sonic Automotive opened its newest preowned EchoPark brand store in Houston, Texas on Sept. 8, 2020, making it the eleventh retail store for the...
Dealer Forward – Marketing Edition: Shifting Consumer Preferences
Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences....
Cox Automotive chief economist Jonathan Smoke breaks down current auto industry...
Data and trends in retail automotive can often fluctuate depending on who you ask so to help us sort through the latest information is...
How to ensure your dealership’s customer experience and buying journey sync...
As the retail automotive industry shifts to increased online sales, the customer experience is also shifting. So what does this mean for your operation?...
Dr. Evelyn Cardenas says CFADA dealers are ‘very optimistic’ about auto...
Just a few short months ago as the pandemic hit, we were all left to figure out what’s next for retail automotive businesses and...
How Can Dealers Lower Their Healthcare Costs? – Keith Lemer &...
Providing healthcare for a team can be expensive and a large part of any dealer’s expenses. So how do you ensure you’re getting the...
