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marketing

Moving marketing to an increasingly online environment

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Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September...
Gregory Baranco

MB dealer Gregory Baranco says ‘manufacturers need to step up’ their...

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While there are over 18,000 dealers in the country, only 265 dealerships are owned by African Americans. The lack of black representation and the...
VINtv

Leveraging sophisticated AI for your dealership’s video marketing strategy

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There's nothing more powerful than TV when it comes to marketing, and dealers know this. However, it's also very expensive to do well. Executing...
Erin Kerrigan

Erin Kerrigan discusses findings from the Kerrigan Advisors Q2 Blue Sky...

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Kerrigan Advisors recently released their Blue Sky Report that covers the overall buy-sell market and M&A activity in the auto retail industry through the...
Cox Automotive Mobility

Cox Automotive Mobility white paper explores post-COVID-19 EV market

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ATLANTA, Sept. 21, 2020 – While the electric vehicle (EV) market will take a hit in 2020, it will be more of a stall...
EV

What will it take for consumers to embrace the EV market?...

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Growth in the electric vehicle market took a small hit as the pandemic began, but Cox Automotive experts say this is only a minor...
car buying experience

Modifying your dealership’s sales approach through COVID-19

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Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes...
stock

Auto ventures capitalize on stock market strength to push through acquisitions...

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Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps...
Bernie Moreno

Bernie Moreno returns to auto retail with new digital technology

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While the COVID-19 pandemic has created many obstacles for auto dealers, some have found ways to create opportunities in the midst of adversity. After...
Rock Anderson

How AutoNation is promoting diverse and inclusive hiring practices – Rock...

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Here at CBT News, we’ve had several discussions with prominent figures on diversity in the retail automotive industry. AutoNation, the largest retailer in the...