Tag: automotive
How the new Facebook automotive inventory ad options affect your dealership
When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly evolve. In fact, last year Facebook...
An untold truth: are price reductions good for your dealership?
Since the early days of the industry, price reductions (markdowns) have been “the” tool used to move inventory as it ages, but now post-pandemic,...
Why minorities often don’t consider careers in the automotive industry
Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. One of the critical concerns that dealers grapple with on a...
CNCDA President Brian Maas weighs in on Gov. Newsom’s order to...
Last week California’s Governor, Gavin Newsom, signed an order banning the sale of new gasoline and diesel vehicles by the year 2035. This bold...
Why now is the time to lean into your dealership’s marketing...
On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the latest updates and news in...
NADA Vice Chairman Paul Walser reflects on COVID-19 challenges and looks...
With 26 dealerships, Walser Automotive Group is the 56th largest auto dealer in the country. The group’s leadership shifted in 2017 as Paul Walser,...
Facebook seeks to optimize mobile shopping through new automotive ad initiative
According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is...
Carlock Automotive COO Joe Seppa discusses his group’s recent expansion
Experts have said the auto industry continues to see growth through the pandemic and Carlock Automotive Group is proving them right with their latest...
Hyundai CCO Dana White on leadership and mentoring more women in...
As the former assistant to the Secretary of Defense for Public Affairs, Dana W. White has worked with various leadership teams throughout her career....
Lessons in resilience to help get your dealership through COVID-19 –...
The pandemic has taught many of us the value of resilience through adversity, especially in business. Joseph Michelli, CEO of The Michelli Experience and...
