Tag: automotive
Having a Follow-Up Plan
The problem with follow-up is that it’s not being done correctly. Does your follow-up plan include calling previous customers every single week and thanking...
The Reverse-Sell Technique
On this week's episode of On the Mark, Mark Tewart discusses the reverse-sell technique and gives tips on how to better interact with customers.
How to Identify Your Dealership’s Strengths and Weaknesses – Max Zanan,...
On today’s show, we welcome back Max Zanan, automotive retail consultant, and best-selling author of “Perfect Dealership” and “Car Business 101”. In this segment,...
Ridesharing Services Increase Earning Potential for Automotive Service Centers
The trend of using ridesharing services, like Uber and Lyft, gained popularity seemingly overnight. Within the last five years, ridesharing through these and other...
Servicing the Newest Automotive Technology Increases Profits for Automotive Service Centers
Previously, automotive service centers only had to worry about the basic functions of a vehicle, like engine work, tire changes, and routine maintenance. The...
Leading Women In Automotive In 2019
With International Women’s Day approaching on March 8th, it’s only fitting that we look at how far we’ve come in the automotive industry with...
How to Build a Successful Service BDC Model and Increase Sales...
With almost all car shopping done in the virtual space, dealers are seeing an increased value in their BDC. With this success, it looks...
Digital Retailing: Five Advantages of Using It at Your Dealership
Think about the last time you needed to purchase an item online. What comes to mind? Is it the ease of finding what you...
NADA 2019: Rapid Recon, Dennis McGinn & Jasen Rice, Lotpop
Jim Fitzpatrick sat down to talk with Dennis McGinn of Rapid Recon and Jasen Rice of Lotpop at the NADA 2019 Show to discuss inventory...
Cable TV’s Evolved Data Capabilities Create A Powerful Automotive Marketing Channel
Ahead of the National Auto Dealers Association (NADA) conference in San Francisco, Comcast Spotlight hosted a panel discussion with automotive marketing industry leaders, to...
