Tag: automotive
Track Your TV Advertising Data to Make Marketing Spend More Efficient...
Cable television's data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? There's...
Changes Your Dealership Can Make Today to Build a Lasting Sales...
On today’s show, we welcome back Mark Rikess, CEO of The Rikess Group, a training and consulting group focused on helping dealers implement a...
How the Car Buyer Journey Has Changed and What it Means...
On today’s show, we’re pleased to welcome back Isabelle Helms, vice president of research and market intelligence for Cox Automotive. Isabelle is here to...
Chevy Dealer Tim Roberts Discusses MotorTrend’s CPO Program
You know those cars you have on your lot that aren't the same brand of vehicles that you sell at your franchise, and you...
Increase Your F&I Department’s PVR with These 3 Strategies – Adam...
On today’s show, we welcome back Adam Marburger, F&I expert, and President of Ascent Dealer Services. Adam always has great insight into what makes...
How to Set Up Your Middle Managers for Long-Term Success in...
On today's show, we discuss the turnover dealers see with middle managers and the challenges they face on the showroom floor every day with...
How to Reduce Your Dealership’s Paid Search Advertising Waste – James...
When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is...
How to Integrate Technology in Your Dealership and Modernize Your Customer...
On today's show, we welcome back Mark Tewart, president of Tewart Enterprises, best-selling author of "How to Be a Sales Superstar," and host of...
Lisa Copeland on Industry Trends, Dealer’s Pain Points, and Fiat Leaving...
On today’s show, we welcome back Lisa Copeland, founder of Lisa Copeland Global and CEO of Cars Her Way. Lisa always has great insight...
Kerrigan Report: March Sees Top Luxury Franchises Increasing Their Market Share
Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director for Kerrigan Advisors.
VIDEO TRANSCRIPT:
Bridget Fitzpatrick: Tell us about the...
