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social media

Creating Unique Social Media Strategies for Your Dealership – Cathy Nesbit,...

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 According to a recent report by Statista, 69 percent of Americans ages 18-29 are active users of social media, making highly targeted social media...
infotainment

Build Brand Loyalty By Utilizing This Training Strategy – Paige Donnelly,...

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 Paige Donnelly, Founder of Emerald Infotainment Specialists, joins CBT News to discuss how salespeople can help their customers to better understand vehicle infotainment systems...
F&I

Where Does F&I Fit into Your Dealership’s Digital Retailing Strategy? –...

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 Looking to add more money to your bottom line by way of your finance department and dealership? CBT News sits down with Adam Marburger,...
Mark Tewart

How to Be a Sales Superstar: Mark Tewart’s Proven Four P’s...

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 We recently welcomed back Mark Tewart to the CBT Studios. Mark is president of Tewart Enterprises, best-selling author of “How to Be a Sales...
Natasha del Barrio

How to Embrace Industry Change and Adapt to the Needs of...

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 Like many other industries, automotive retail is constantly changing and evolving. From technology to customer experience, to service appointments, each area of the dealership...
interest rates

June Sales Numbers: Low Interest Rates and SUVs Continue to Drive...

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The second quarter of the fiscal year is officially over, and there are a lot of numbers and trends to break down. Here to...
interest rates

June Sales Results Meet Expectations as Dealers Invest in New Pricing...

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While the final numbers are still slated to come in, June's sales results are estimated to bring 2019's SAAR to between 17 million and...
Dealer.com

How to Build an Effective Digital Marketing Strategy for Your Fixed-Ops...

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 To ensure a steady flow of fixed-ops dollars, your dealership’s marketing and advertising strategies have to grow and adapt to consumer trends. Here to...
hiring

Reduce Sales Manager Turnover with These Hiring Strategies – Brian Finnegan,...

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On today's show, we discuss the pitfalls of high sales manager turnover, and the strategies dealers can use for better hiring with Brian Finnegan,...
data

How to Protect Your Customer’s Personal Data Against Security Breaches in...

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 Pete MacInnis, founder, and CEO of eLend Solutions joins CBT News to talk about digital retailing, and the changes it has caused from the...