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phone

Don’t Let Bad Phone Habits Disconnect Your Customers

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It’s well known that one the quickest ways to increase sales is to improve on the phone.  The opportunity becomes more obvious as the...
future

Tech Trends that Signal the Future of Automotive Retail

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It was just 134 years ago in Mannheim that Karl Benz built the first automobile. Designs and manufacturing slowly morphed over the following century...
generation z

Study Shows that Younger Millennials and Generation Z Car Buyers Still...

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If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study...

Closing The Sale

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You have to be ‘The Hammer’ to be a good closer. You have to be a ‘natural’ to be a good closer. Only a few people...
Negotiation

How to Get Your Customer to Open Up

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The main focus during the in-store shopping experience should be on the customer, not the car. Jonathan Dawson shares how you can do that...
Force Marketing

John Fitzpatrick of Force Marketing Discusses Digital Marketing for Dealers

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At NADA 2019 We spoke with John Fitzpatrick, President and CEO of Force Marketing to discuss what the Force team has planned for 2019.   To...
AutoNation

AutoNation Appoints New CEO: Carl Liebert

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AutoNation announced on that CEO Mike Jackson, 70, will be stepping down on March 11, and turning over the reins of the nation’s largest...
Car Interiors

Autotrader Releases their List of 10 Best Car Interiors for 2019

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ATLANTA, 2019 – American drivers spend on average more than 290 hours behind the wheel each year, according to the AAA Foundation for Traffic Safety survey...
GM

General Motors is Transforming Itself to Reflect a Transforming Industry

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When it comes to foresight, General Motors is proving itself to be a leading Seer of Automotives. In a year when other Titans of...
Brian pasch

NADA 2019: Brian Pasch and Expert Panel Discuss Automotive Digital Retailing...

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While at the NADA 2019 show Brian Pasch, Host of Auto Marketing Now on CBTNews.com sat down with a panel of industry leaders to...