Tag: automotive news
Optimizing GA4 to power dealership marketing — Brooke Furniss | BZ...
With the official shutdown of its predecessor last year, Google Analytics 4 (GA4) is now the primary tool for tracking website data and gauging...
Inside Victor Figlin’s entrepreneurial journey and marketing mastery in the used...
In a captivating exploration of entrepreneurial prowess and innovative strategies, David Kain joins Victor Figlin, dealer principal at Indy Auto Man in Indianapolis, Indiana,...
Biden Administration relaxes fuel economy proposal, slows down EV transition
President Biden dialed back fuel economy regulations proposed by the Environmental Protection Agency (EPA) that would have forced U.S. automakers to rapidly transition away...
Former car dealer Bernie Moreno takes Ohio GOP Senate nomination
Veteran car dealer Bernie Moreno has earned the Republican nomination for Ohio's upcoming Senate election, several months after receiving an endorsement from GOP presidential...
Used vehicle sales rocket forward thanks to tax season
Used vehicle demand continued to surge through February and into March, pushing inventories down as dealers adapt to consumer behaviors.
Dealers sold 1.49 million used...
Car buyers rejoice as ease of purchase sets new record
Car buyers said it was easier to purchase a vehicle in February than at any point over the last two years, reflecting a nationwide...
How successful salespeople get leads and close deals in a competitive...
With the car market becoming increasingly consumer-friendly in the wake of the COVID-19 pandemic, dealership salespeople must prepare themselves for a more normalized environment....
New vehicle affordability hits highest point in 2.5 years—prices, rates decline
New vehicle affordability improved marginally in February as prices and interest rates declined and income growth continued, reflecting the car market's slow but steady...
Trump promises 100% tariff on China-backed cars crossing Mexican border
Presidential candidate Donald Trump has promised to charge 100% tariffs on vehicles built in Mexico at facilities owned by Chinese automakers should he win...
How dealers are leading the charge on electrification — Mike Stanton...
The National Automobile Dealers Association (NADA) has long been a pillar of support and guidance for auto dealers across the country. As the industry...
