Tag: Automotive Marketing
What to look for when hiring a social media manager for...
A social media manager is likely one of the most crucial individuals you'll hire for your dealership marketing team. Over the past decade, their...
Key tips for dealers that elevate the customer experience — Brian Pasch
Brian Pasch is the CEO and founder of PCG Companies, as well as a keynote speaker, automotive marketing trainer, and author of nine automotive...
The role of brand storytelling in car dealership marketing
You might be wondering what brand storytelling actually means. To most marketers, brand storytelling involves using any marketing medium like video or marketing to...
Where does generative AI fit into dealership operations?
Artificial Intelligence (AI) has been revolutionizing different industries, and the dealership sector is not immune to its impact. Generative AI, a specific type of...
The importance of maximizing customer lifetime value — Jay Ku |...
Jay Ku is relatively new to the automotive industry. Roughly nine months ago, he joined TrueCar, one of the industry's leading online marketplaces for...
How dealers can take control of their inventory management — Rick...
Rick Dearden is a regional director at Lotlinx, a technology platform that provides auto dealers and manufacturers with enhanced operational control over their retail...
Navigating Google’s GA4 update: A guide for dealerships
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues delivering insight into...
Introduction to cloud marketing: the power of personalized shopping
Cloud marketing has become a normal but crucial facet of modern digital retail, but the automotive industry has yet to truly grasp its utility....
The increasing relevancy of automotive e-commerce — Paulo da Silva |...
Selling cars and trucks online with automotive e-commerce is now a reality, but many dealers are still confused about whether digital retail is good...
How to ‘measure what you treasure’ in the automotive industry – Jennifer...
Welcome to another episode of the all-exclusive Kain & Co. here on CBT News. Your host David Kain, the president of Kain Automotive, is...
