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By prioritizing authenticity, creating engaging content, and inte­racting with their audience, de­alerships can create a powerful social media strategy.

Social media savvy: building an engaging online presence for your dealership

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In today's digital age, it is impe­rative for businesses, including car de­alerships, to have a strong online presence. Social media platforms offer a unique...
Eric DeMont joins Driving Solutions to discuss the problem of lead defection and a new tool helping dealers capitalize on their customer data.

Solving lead defection once and for all — Eric DeMont |...

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For many years, lead defection has been a frustrating but unavoidable headache for dealers, who have historically lacked the necessary tools to identify consumers...
Chase Abbott joins Driving Solutions to discuss the importance of trusting digital retail and giving customers control over the sales process.

Overcoming the trust gap between in-store and digital retail — Chase...

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Dealers often prioritize their in-store activities over their digital retail operations due to a lack of trust in modern technology and today's car buyers....
Most electric vehicle buyers are concerned with helping sustain or improve Earth’s environment since electric vehicles don’t have emissions.

4 of the best marketing channels to reach electric vehicle buyers

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As electric vehicles become more mainstream, you might wonder how you reach customers who tend to be more likely to buy electric vehicles. We’ll...
At the 2023 Digital Dealer conference, Venus Toro, CEO of Wyn Solutions discusses how dealers utilize their 'win-win-solution' platform.

How this company delivers a win-win solution for dealers –...

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As the automotive industry faces high interest rates, a weakening economy, union labor strikes, and unwavering uncertainty, Columbian-based Wyn Solutions is committed to providing...
TransUnion's Satyan Merchant reveals key strategies for digital retailing success in the auto industry amidst market challenges.

How auto retailers can modernize the ways they engage with consumers...

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Many of today’s automotive consumers do a bulk of their shopping online, so there’s extra pressure on dealers to make sure transactions are done...
Unpacking digital retailing in auto sales. Discover how TransUnion aids dealers in creating seamless, secure car-buying experiences.

Auto dealers and digital retailing: a modern marriage

It’s well established that evolving consumer preferences and technological advancements have transformed the car buying process in recent years — with auto shoppers, buyers...
Steve Roessler joins CBT News to discuss the need for new dealership technology and better digital proficiency.

Dealership technology and the future of automotive commerce — Steve Roessler...

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Dealership technology is often outdated and used incorrectly, putting many retailers behind the curve on digital retail. However, with consumers conducting more and more...
Nathan Fox joins CBT News at the 2023 Digital Dealer conference to discuss the power of merchandising and product storytelling.

Merchandising vehicles through story — Nathan Fox | Cox Automotive

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Merchandising is a crucial component of any retail operation, especially in the age of digital commerce, where customers often have little to no access...
John Campos and Brian Pasch join Driving Solutions to discuss the connection between modern marketing technology and premium data.

How to modernize your dealership’s marketing technology — John Campos &...

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The modern economy is a complex system that requires retailers to be well-versed in marketing technology and data collection. This is especially true for...