Tag: Automotive Marketing
Social media savvy: building an engaging online presence for your dealership
In today's digital age, it is imperative for businesses, including car dealerships, to have a strong online presence. Social media platforms offer a unique...
Solving lead defection once and for all — Eric DeMont |...
For many years, lead defection has been a frustrating but unavoidable headache for dealers, who have historically lacked the necessary tools to identify consumers...
Overcoming the trust gap between in-store and digital retail — Chase...
Dealers often prioritize their in-store activities over their digital retail operations due to a lack of trust in modern technology and today's car buyers....
4 of the best marketing channels to reach electric vehicle buyers
As electric vehicles become more mainstream, you might wonder how you reach customers who tend to be more likely to buy electric vehicles. We’ll...
How this company delivers a win-win solution for dealers –...
As the automotive industry faces high interest rates, a weakening economy, union labor strikes, and unwavering uncertainty, Columbian-based Wyn Solutions is committed to providing...
How auto retailers can modernize the ways they engage with consumers...
Many of today’s automotive consumers do a bulk of their shopping online, so there’s extra pressure on dealers to make sure transactions are done...
Auto dealers and digital retailing: a modern marriage
It’s well established that evolving consumer preferences and technological advancements have transformed the car buying process in recent years — with auto shoppers, buyers...
Dealership technology and the future of automotive commerce — Steve Roessler...
Dealership technology is often outdated and used incorrectly, putting many retailers behind the curve on digital retail. However, with consumers conducting more and more...
Merchandising vehicles through story — Nathan Fox | Cox Automotive
Merchandising is a crucial component of any retail operation, especially in the age of digital commerce, where customers often have little to no access...
How to modernize your dealership’s marketing technology — John Campos &...
The modern economy is a complex system that requires retailers to be well-versed in marketing technology and data collection. This is especially true for...