Tag: Automotive Marketing
Merchandising vehicles through story — Nathan Fox | Cox Automotive
Merchandising is a crucial component of any retail operation, especially in the age of digital commerce, where customers often have little to no access...
How to modernize your dealership’s marketing technology — John Campos &...
The modern economy is a complex system that requires retailers to be well-versed in marketing technology and data collection. This is especially true for...
What to look for when hiring a social media manager for...
A social media manager is likely one of the most crucial individuals you'll hire for your dealership marketing team. Over the past decade, their...
Key tips for dealers that elevate the customer experience — Brian Pasch
Brian Pasch is the CEO and founder of PCG Companies, as well as a keynote speaker, automotive marketing trainer, and author of nine automotive...
The role of brand storytelling in car dealership marketingÂ
You might be wondering what brand storytelling actually means. To most marketers, brand storytelling involves using any marketing medium like video or marketing to...
Where does generative AI fit into dealership operations?
Artificial Intelligence (AI) has been revolutionizing different industries, and the dealership sector is not immune to its impact. Generative AI, a specific type of...
The importance of maximizing customer lifetime value — Jay Ku |...
Jay Ku is relatively new to the automotive industry. Roughly nine months ago, he joined TrueCar, one of the industry's leading online marketplaces for...
How dealers can take control of their inventory management — Rick...
Rick Dearden is a regional director at Lotlinx, a technology platform that provides auto dealers and manufacturers with enhanced operational control over their retail...
Navigating Google’s GA4 update: A guide for dealerships
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues delivering insight into...
Introduction to cloud marketing: the power of personalized shopping
Cloud marketing has become a normal but crucial facet of modern digital retail, but the automotive industry has yet to truly grasp its utility....
