Tag: Automotive Marketing

The car market is slowly falling back into its old habits, which means more competition, increased incentives, and bigger automotive marketing budgets. But when...

Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity...

What is more powerful than well-drafted ad copy, video content, or a social media post about your dealership's discounts? You may be surprised to...

Most of car shoppers first learn about your dealership and vehicles from your website. That’s why having a dealership website that gets customers in...

Countless articles and news stories focus on the lack of workers for many businesses today. Some blame the economy, some blame government assistance, or...

Everyone likes to think they're logical. That their decisions, particularly those with substantial financial implications, like purchasing a car, are based purely on objective...

Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices,...

With signs of pre-pandemic norms returning to the market, car dealers are beginning to consider alternative strategies, such as leasing, to maintain their profit...

Public relations (PR) is a crucial yet often underestimated and unused tool for automotive dealerships. PR is an integral element of any dealership’s strategy,...

In the dim glow of a local dealership, Sarah drove off the lot with her brand-new sedan. Instead of feeling like just another sale,...