Tag: Automotive Marketing
How to electrify your EV marketing strategy
Electric vehicles are becoming more prominent in dealerships. With customer interest in EVs rising along with occasional spikes in gas prices, it’s time to...
How to make the car buying experience effortless for your customers...
Creating an excellent car buying experience for customers is crucial to the success of any dealership. Unfortunately, in today's fast-paced world, consumers have less...
Top-selling used vehicle models trade places in 2023
The Ford F-150 was one of the few used vehicle models to remain unaffected by economic trends in 2023, retaining its top-selling spot even...
Wholesale used vehicle prices continue to normalize
Used vehicle prices dropped again across November and December as trends within the retail automotive sector continued to normalize in the post-pandemic economy.
According to...
In your backyard: what to do if competitive dealers are advertising...
Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or...
Facebook ads: key strategies for auto marketers to maximize ROI
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few...
Tips for crafting winter marketing messages that will warm up your...
The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change...
Why collaboration is key to leveraging dealership data — Shaun Kniffin...
Over the past few years, adaptation and collaboration have become essential elements for dealerships as data continues to play a bigger and bigger role...
The best (and worst) automotive marketing strategies for 2024 — Glenn...
The car market is slowly falling back into its old habits, which means more competition, increased incentives, and bigger automotive marketing budgets. But when...
Should you trust AI with your digital ad dollars?
Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity...