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Check out these new marketing trends and tried and true methods that will help improve your dealership's presence on the internet and beyond.

5 marketing strategies to try at your car dealership this year

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Want to learn about some new marketing strategies for your car dealership for 2024? We would love to tell you about some new trends...
Aaron Sheeks joins Driving Solutions to discuss his predictions for the 2024 automotive digital marketing landscape.

How the automotive digital marketing landscape is changing — Aaron Sheeks...

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Digital marketing remains a key investment area for car dealers in 2024, as the retail automotive sector continues to lag behind others in innovation...
As the demand for electric vehicles surges, it is crucial for dealers to develop a sound marketing strategy to address these buyers.

How to electrify your EV marketing strategy

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Electric vehicles are becoming more prominent in dealerships. With customer interest in EVs rising along with occasional spikes in gas prices, it’s time to...
Gary Graves joins Driving Solutions to discuss a new approach to customer service that could revolutionize the car buying experience.

How to make the car buying experience effortless for your customers...

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Creating an excellent car buying experience for customers is crucial to the success of any dealership. Unfortunately, in today's fast-paced world, consumers have less...
External factors such as economic conditions impacted the used vehicle market in 2023, causing pre-owned pickups to lose popularity.

Top-selling used vehicle models trade places in 2023

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The Ford F-150 was one of the few used vehicle models to remain unaffected by economic trends in 2023, retaining its top-selling spot even...
Used vehicle prices dropped again across November and December as trends within the retail automotive sector continued to normalize.

Wholesale used vehicle prices continue to normalize

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Used vehicle prices dropped again across November and December as trends within the retail automotive sector continued to normalize in the post-pandemic economy. According to...
Unravel local advertising trends: Detect dealership competition in your area, strategize your next move, and stay ahead in the market.

In your backyard: what to do if competitive dealers are advertising...

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Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or...
While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.

Facebook ads: key strategies for auto marketers to maximize ROI

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While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few...
Having the right winter marketing messages, and preparing for slow periods and sudden influxes, can help keep winter a bit more lively.

Tips for crafting winter marketing messages that will warm up your...

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The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change...
Eric DeMont and Shaun Kniffin join Driving Solutions to discuss the power of data and collaboration in a rapidly evolving automotive market.

Why collaboration is key to leveraging dealership data — Shaun Kniffin...

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Over the past few years, adaptation and collaboration have become essential elements for dealerships as data continues to play a bigger and bigger role...