Tag: Automotive Marketing

Recent data indicates that sales leads have decreased due to factors such as interest rates, vehicle prices, and inventory availability. This puts pressure on...

Persistent high interest rates and affordability challenges remain a shared concern for dealers and consumers alike, so it's essential to empower your sales teams...

Earlier this week: Apple's car project was shelved due to various challenges, leaving the fate of 2,000 jobs in limbo. Consumer Reports' latest vehicle...

In today's landscape, nearly everyone is on social media, and it's especially crucial for those in sales or dealership service. However, should the use...

On today's episode of Inside Automotive, we are joined by Jay Baer, an author, advisor, Hall of Fame keynote speaker, and customer experience researcher....

In 2024, the world of dealership marketing is witnessing a significant shift. Traditional methods like email marketing are becoming less effective, paving the way...

Television advertisements are a big deal for car manufacturers. Minding our language, and depending on who you ask, it might be fair to say...

LAS VEGAS (Feb. 3, 2024) – automotiveMastermind, part of S&P Global Mobility and the automotive industry’s trusted data and technology provider, and Morgan Automotive...

As many, if not all, dealers know, several market conditions are creating uncertainty in the automotive retail industry. From normalizing inventories to electric vehicle...

Advertising technology, or adtech, is an ever-shifting landscape. Like the rest of digital marketing, it experiences fresh changes and trends every year — and...