Tag: Automotive Marketing
Force Marketing’s John Fitzpatrick on maximizing your dealership’s marketing reach through...
Welcome back to the latest episode of The Future of Automotive on CBT News, where we put recent automotive and mobility news into the...
Amberly Allen reveals how dealerships can maximize profits through surcharge compliance
Credit card processing fees can accumulate quickly and are often one of a dealership's most significant but overlooked expenses. However, with more buyers becoming...
How dealers can close the ‘blind spots’ in lead attribution –...
Previously aired November 14, 2024
We all know that Cox Automotive’s Autotrader and Kelley Blue Book are consumer mega-marketplaces—a cornerstone of car buying and selling...
Boosting showroom traffic with appointment tracking and personal engagement
In today’s hyper-competitive auto sales landscape, simply setting appointments isn't enough to secure customer loyalty. Industry expert Jen Suzuki, founder and president of eDealer...
Shawn Payne’s tips to improve dealership sales with social media
In today's digital landscape, social media has radically changed how businesses engage with consumers. It has particularly positive effects on how salespeople connect with...
How Urban Science boosts EV sales through targeted test-drive incentives
Today, we welcome back Urban Science. In previous discussions, they highlighted the importance of defection data through their solutions, TrafficView and SalesAlert. However, today,...
Drive your dealership’s sales with personal marketing strategies – Sean Gardner...
Consistent and robust marketing is the key to every successful business. In today's episode of Inside Automotive, Sean Gardner, instructor and sales trainer for...
Boost your dealership’s marketing potential by cleaning up dirty data –...
Dealers nationwide struggle with "dirty data" in their CRM and DMS systems, which often limits dealerships' marketing potential and causes customer miscommunications.
In today's episode...
Colin Carrasquillo’s guide to enhancing dealership performance via targeted marketing
In a hyper-competitive automotive sales environment, the power of first-party data cannot be overstated. Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group,...
From the screen to the showroom: video strategies that will increase...
In today’s fast-paced digital landscape, car salespeople need to adopt innovative strategies to connect with customers and boost sales. One of the most impactful...
