Tag: Automotive Marketing

Is sealing the deal and making that sale the endgame? Think again. Today, the real battle for customer loyalty starts after the car leaves...

Welcome to Marketing Matters with your host, Colin Carrasquillo, digital marketing director of the Nielsen Automotive Group. In today's episode, we delve into the...

How close are we to seeing the flying cars we've speculated about for centuries? In his recent book, Dude, where's my flying car? A...

Staying ahead means embracing innovation and digital transformation in a rapidly evolving automotive retail landscape. On the latest edition of Dealer Forward, Josh Bickerton,...

Earlier this month, Cox Automotive and Canopy Connect announced a collaboration to enhance the online car buying experience for consumers and dealerships through insurance...

automotiveMastermind, a leading data and technology provider in the automotive industry, has introduced Showroom to its Mastermind technology suite. Showroom is engineered to convert...

In an industry ripe for innovation, auto finance veteran Pete MacInnis, CEO of eLEND Solutions, is leading the charge. As car buying and financing...

Hybrids are taking center stage. In fact, according to Urban Science, HEV sales surged the most among all electrified powertrains. In today's episode of...

EV range anxiety gets a lot of attention. In short, it is the fear that an electric car will run out of charge before...

How do you effectively cater to the training needs of a seasoned salesperson while simultaneously training a newbie? Today's episode of CBT Now discusses...