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John Fitzpatrick

Weekly Marketing Update with John Fitzpatrick – [5.8.20]

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In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update....
Autotrader

Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen –...

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In today's segment on CBT News, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing for Autotrader. In this interview, Jim and Kevin...
marketing

Weekly Marketing Update with John Fitzpatrick – [5.1.20]

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In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update....
marketing

Weekly Marketing Update with John Fitzpatrick – [4.24.20]

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As part of our continuing coverage of the Coronavirus, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides...
Remarketing

Force Marketing CEO John Fitzpatrick Discusses Sending a Solid Remarketing Message...

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As part of our ongoing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke to John,...

The Importance of Effectively Communicating with Your Customers During This Crisis...

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  As part of our continuing Coronavirus coverage, we’re pleased to welcome back Cody Tomczyk, Vice President at Force Marketing. In this segment, Cody and...
Jeff Brown

How Dealers Can Better Support Their Customers During This Unusual Time...

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As part of our continuing Coronavirus coverage, we’re pleased to welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. In this segment, Jeff...
Force Marketing

Leveraging Data to Strategically Market Your Dealership in the Middle of...

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As part of our continuing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke...
Eric Mercado

What Message Should Dealers Be Sending to Their Clients? – Eric...

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  As part of our ongoing Coronavirus coverage, we’re pleased to welcome back President of WeDrive Automotive, Eric Mercado. In this segment, Jim and Eric...
lookalike audiences

Testing Lookalike Audiences on Facebook

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 Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this...