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Force Marketing

Leveraging Data to Strategically Market Your Dealership in the Middle of...

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As part of our continuing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke...
Eric Mercado

What Message Should Dealers Be Sending to Their Clients? – Eric...

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  As part of our ongoing Coronavirus coverage, we’re pleased to welcome back President of WeDrive Automotive, Eric Mercado. In this segment, Jim and Eric...
lookalike audiences

Testing Lookalike Audiences on Facebook

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 Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences. VIDEO TRANSCRIPT: Hi, this...
youtube

How To Sell More Cars With YouTube

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The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a...
marketing trends

Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement...

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  High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field...
marketing trends

CBT Automotive Newscast for January 21, 2020

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Today on CBTNews.com - Tuesday, January 21st, 2020: Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020 High-level marketing concepts can be...
direct mail

Why Direct Mail Marketing Needs To Be Part of Your Marketing...

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Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing...

How Dealers Can Navigate Complex Marketing Strategies in 2020

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Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid ads, and social media engagement. These concepts can be...
Glenn Pasch

The 4 Marketing Tips Your Dealership Should Focus on to End...

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On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no...
marketing

Get More Quality Digital Marketing Leads with These Strategies – Jonathan...

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Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate...