Tag: Automotive Marketing
Expand your dealership’s reach with these website features – Mark Sokal
We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under...
What Google’s New Change in Ad Policy Means for Dealers and...
Google recently made a policy change that limits the ability to target customers by zip code. This could have a major impact on dealers...
Paul Potratz on Creating the Right Messaging Behind Your Facebook Ads
If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more...
Force Marketing CEO John Fitzpatrick on Today’s Auto Marketing Recovery and...
When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the...
The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal
March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as...
CBT Automotive Newscast: July 24, 2020
Today's Featured Interview:
Artificial intelligence has a large role to play in supporting the future of the automotive industry. Daniel Davenport, Sr. Director of North...
How Rob Sight Ford is Working Through Challenging Market Conditions
The right message goes a long way with consumers. Bobby Sight, operations director at Rob Sight Ford, knew that the messaging behind their marketing...
Why It’s Time to Hit the Reset Button on Your Marketing...
New Jersey dealer group Nielsen Automotive is reporting year over year growth for their seven dealerships in the Newark area, thanks to pent up...
Weekly Marketing Update with John Fitzpatrick – [7.3.20]
As part of today's broadcast on CBT News, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT...
Weekly Marketing Update with John Fitzpatrick – [6.8.20]
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update....
