Tag: Automotive Marketing

On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the latest updates and news in...

 Digital retailing has become a necessity for dealers in the midst of the pandemic. However, tracking consumer activity online and increasing the efficacy of...

We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under...

Google recently made a policy change that limits the ability to target customers by zip code. This could have a major impact on dealers...

If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more...

When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the...

March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as...

Today's Featured Interview: Artificial intelligence has a large role to play in supporting the future of the automotive industry. Daniel Davenport, Sr. Director of North...

The right message goes a long way with consumers. Bobby Sight, operations director at Rob Sight Ford, knew that the messaging behind their marketing...

New Jersey dealer group Nielsen Automotive is reporting year over year growth for their seven dealerships in the Newark area, thanks to pent up...