Tag: Automotive Marketing
Cars.com CEO Alex Vetter on how advertising has changed for car...
In today’s marketplace, customers are equipped with digital tools to do most of their shopping from smartphones, which includes vehicles. But since the onset...
4 marketing moves car dealers should be making right now –...
Marketing is a key element of auto sales. Many dealers have reevaluated their marketing strategy with new budgets and new tools to reach more...
How to provide consumers with consistent and transparent pricing options on...
Today, we're pleased to welcome back Aaron Bickart, executive vice president and general manager of OfferLogix to discuss the importance of transparent transactions, which are...
What COVID-19 has taught car dealers about strategic marketing – JJ...
Experts have revealed that the pandemic could go well into 2021 and there has been a lot of talk surrounding this new normal and...
Apply these automotive marketing methods now, to win big in December
On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the end of Q3 and the...
How to start planning your digital marketing strategy for 2021 –...
Despite the COVID-19 pandemic, experts we’ve talked to say the retail auto industry is booming. Digital marketing and retailing has played a large role...
Today’s best digital marketing strategies and practices for car dealers
In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic,...
How the new Facebook automotive inventory ad options affect your dealership
When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly evolve. In fact, last year Facebook...
Why now is the time to lean into your dealership’s marketing...
On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the latest updates and news in...
Google’s automotive retail head Lissette Gole, discusses meeting modern consumer demands
Digital retailing has become a necessity for dealers in the midst of the pandemic. However, tracking consumer activity online and increasing the efficacy of...
