Tag: Automotive Marketing

As we near the end of one of the most unpredictable years in recent memory, many dealers are wondering what they should be doing...

For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and...

In today’s marketplace, customers are equipped with digital tools to do most of their shopping from smartphones, which includes vehicles. But since the onset...

Marketing is a key element of auto sales. Many dealers have reevaluated their marketing strategy with new budgets and new tools to reach more...

Today, we're pleased to welcome back Aaron Bickart, executive vice president and general manager of OfferLogix to discuss the importance of transparent transactions, which are...

Experts have revealed that the pandemic could go well into 2021 and there has been a lot of talk surrounding this new normal and...

On today's show, we’re pleased to welcome back John Fitzpatrick, Co-Founder and CEO of Force Marketing to discuss the end of Q3 and the...

Despite the COVID-19 pandemic, experts we’ve talked to say the retail auto industry is booming. Digital marketing and retailing has played a large role...

In this competitive landscape, how do you get consumers to come to you? That’s the million-dollar question. Since the start of the COVID-19 pandemic,...

When advertising on social media platforms like Facebook, automotive marketers must their strategies often, as these sites constantly evolve. In fact, last year Facebook...