Tag: Automotive Marketing

Digital retailing is no longer an added incentive for dealers. It has become the expectation of automotive consumers. Today on CBT News, Aaron Bickart...

Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to reflect on marketing in 2020. He also looks ahead to...

Today on CBT News, Jim Fitzpatrick is joined by Brian Pasch, Founder and CEO of PCG Companies and host of Auto Marketing Now on...

Every five years, a new social media platform seems to hit the scene. With it always comes this question: "Should we get on (insert...

We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under...

2020 has been an unforgettable year for the automotive industry for a variety of different reasons. As we look back on the year in...

When COVID-19 hit in the Spring earlier this year, many dealers dialed back their marketing dollars to prepare for a rough road ahead. However,...

Today on CBT News, Aaron Bickart, EVP and general manager of OfferLogix, joins the show again to discuss how API and fintech can address...

As we near the end of one of the most unpredictable years in recent memory, many dealers are wondering what they should be doing...

For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and...