Tag: Automotive Marketing
How car dealers can increase revenue by shifting their focus to...
There is a lot of focus on new vehicle inventories and how they are being impacted by the continuing chip shortage. Although grosses have...
How to build valuable, digital content for your car-buying audience
Many car dealerships struggle with the consumer-facing content that they send out. Social media posts, blog content, and newsletters inevitably become saturated with new...
Why customer communication is key for car dealers during tight vehicle...
Car dealers around the country are feeling the strain of the current tight supply situation. As more customers search far and wide online for...
CBT News Market Update: How auto marketing efforts will change with...
Automotive marketers and car dealers are facing further disruption as Google plans to put an end to the use of third-party cookies on its...
Alex Vetter, CEO of Cars.com discusses strong earnings report for Q1
Last Thursday, Cars.com, a leading digital marketplace and solutions provider for the automotive industry, released its financial results for Q1 2021. From the beginning...
Why now is the opportune time for car dealers to claim...
Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to discuss the current state of automotive marketing. With marketing trends constantly...
Measuring the success of digital retailing tools with Google Analytics
On the latest episode of Auto Marketing Now, host Brian Pasch shows dealers how to inspect their website to see if digital retailing tools...
How digital retailing can personally tailor the car buying experience for...
A strong digital marketing presence is crucial for your dealership in today’s marketplace. This afternoon on CBT News, we are discussing Dealer.com’s latest industry...
Force Marketing making bold moves with acquisition of GSM, a fixed-ops...
On this special edition of CBT News, John Fitzpatrick, Co-Founder and CEO of Force Marketing, and Shelley Washburn, President of GSM join guest host...
JJ Quest discusses how car dealers can evolve their marketing practices...
Marketing techniques continue to evolve as innovative digital trends enter the market. You may be asking yourself, what’s the best way to maintain effective...
