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Colin Carrasquillo reflects on 2024 and shares key marketing strategies for...

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Reflecting on the past is paramount to planning for the future. On today’s episode of Inside Automotive, Colin Carrasquillo, the Digital Marketing director for...
The auto industry has been undergoing a seismic shift, with digital marketing tools taking center stage in reshaping the car-buying journey

From clicks to keys: Digital marketing tools revolutionizing the car-buying experience

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The automotive industry has been undergoing a seismic shift, with digital marketing tools taking center stage in reshaping the car-buying journey. Today’s consumers demand...
Joe St. John, Chief Customer Officer at AutoFi, joins us to share how AutoFi is helping dealers navigate the challenges in the sales process.

Joe St. John on transforming dealership efficiency with AutoFi

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Navigating the automotive sales process is more complex than ever, with dealerships striving to meet customer expectations while managing operational inefficiencies. Joe St. John,...
Doug Horner discusses the power of creating a social media presence and how salespeople can harness it to sell more vehicles.

Doug ‘BenzsandBowties’ Horner’s guide to creating an authentic and effective social...

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In today's episode of Inside Automotive, we're joined by Doug Horner, general sales manager of Mercedes-Benz of North Olmsted, to discuss the power of...

Establish your industry authority through personal branding – Adam Witty |...

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Personal branding is no longer optional for business leaders—it’s a powerful and essential tool to establish credibility and stand out in a congested, competitive...

Colin Carrasquillo’s approach to strengthening vendor relationships

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On today’s episode of Marketing Matters, Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, shares invaluable insights on how dealerships can foster stronger...
In the latest episode of Marketing Matters with Colin Carrasquillo, we explore the divide between dealers' marketing and sales departments

How marketing and sales can drive synergy at your dealership –...

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In the latest episode of Marketing Matters with Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, we explore the divide between two...
Some dealers are questioning whether CRM systems are still relevant. Let me be crystal clear: they are not just relevant—they’re essential

Are CRMs still relevant for dealers in 2024

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The automotive industry in 2024 is a world of electric vehicles, AI-driven tools, and digital retailing. In this high-tech environment, some dealers are starting...
Gary Coxe shares advice leaders can implement to help their teams navigate and overcome limiting beliefs that limit their performance.

Gary Coxe on how to shatter limiting beliefs that hinder performance

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Deeply ingrained fears and past traumas can significantly hinder performance and erect mental barriers that seem impossible to overcome. In today's Mind Your Own...

Billy Busch, heir to Anheuser-Busch, shares insights on sustaining a family...

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Building a business empire is an incredible feat; however, maintaining it throughout generations is an entirely different challenge. In today's episode of CBT Now,...