Tag: Automotive Marketing
How dealerships can grow sales and profits by adopting resilient marketing...
In this competitive market, car dealerships face numerous challenges. Maintaining steady sales and profits can be challenging with fluctuating consumer demands, high vehicle prices,...
Unlocking generational marketing: Strategies for dealerships to connect with diverse audiences
Leveraging generational differences is crucial for staying competitive in today's market. Glenn Pasch, the CEO of PCG Digital and an auto marketing expert, will...
Empowering dealership service teams to drive customer satisfaction post-sale
Is sealing the deal and making that sale the endgame? Think again. Today, the real battle for customer loyalty starts after the car leaves...
Marketing Matters: How dealers can ensure consistency in their digital presence
Welcome to Marketing Matters with your host, Colin Carrasquillo, digital marketing director of the Nielsen Automotive Group. In today's episode, we delve into the...
The future of flying cars: A closer look at personal mobility...
How close are we to seeing the flying cars we've speculated about for centuries? In his recent book, Dude, where's my flying car? A...
How Van Horn Automotive Group is leading dealerships’ digital transformation
Staying ahead means embracing innovation and digital transformation in a rapidly evolving automotive retail landscape. On the latest edition of Dealer Forward, Josh Bickerton,...
Cox Automotive enhances digital experiences with Canopy Connect partnership – Paulo...
Earlier this month, Cox Automotive and Canopy Connect announced a collaboration to enhance the online car buying experience for consumers and dealerships through insurance...
automotiveMastermind unveils Showroom for enhanced dealer experiences
automotiveMastermind, a leading data and technology provider in the automotive industry, has introduced Showroom to its Mastermind technology suite. Showroom is engineered to convert...
Pete MacInnis introduces ‘Deal Maker’ to bridge the gap between dealers...
In an industry ripe for innovation, auto finance veteran Pete MacInnis, CEO of eLEND Solutions, is leading the charge. As car buying and financing...
How the surge in hybrids reflects the growing consumer interest in...
Hybrids are taking center stage. In fact, according to Urban Science, HEV sales surged the most among all electrified powertrains. In today's episode of...
