Tag: Automotive Marketing
Why PCG Companies is partnering with Car Wars to measure call...
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Sarah Ciociola, Paid Media Director at...
Leveraging data for smarter communication between dealerships and customers – Atul...
Recently, at the 2021Â Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Atul Patel, Co-Founder and CEO of customer...
3 auto industry trends that will become more important in 5-10...
We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today...
What is Open Dialog Advertising and how does it connect consumers...
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Eric Brown, Co-founder and CEO of...
Digital marketing methods for today’s car dealership
What's working for you in digital marketing today and what needs to be revamped? As more consumers make purchases online, it is critical for...
Brian Pasch discusses surprising results from latest Google SEM Report
Are Google results inflated? That’s the question Brian Pasch Enterprises has explored with its new BPE Report: Exposing the Outcomes of Google SEM Campaigns....
Maximizing dealership marketing ROI for the long-term
While new vehicle registrations reached a 10-year high in March and some dealers benefited from record-breaking sales and profit margins in 2020 and into...
Why new vehicle inventory shortages don’t have to prevent you from...
Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us...
How influencer marketing can benefit your car dealership
It would be easy to think that influencers have been a new tool for marketing in the last ten years, but you would be...
Where the auto industry is, and where it needs to go...
Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among...
