Tag: Automotive Marketing
How influencer marketing can benefit your car dealership
It would be easy to think that influencers have been a new tool for marketing in the last ten years, but you would be...
Where the auto industry is, and where it needs to go...
Car dealers and other retail professionals in the automotive industry recently came together in Napa, California for the annual Digital Marketing Strategies Conference. Among...
How car dealers can increase revenue by shifting their focus to...
There is a lot of focus on new vehicle inventories and how they are being impacted by the continuing chip shortage. Although grosses have...
How to build valuable, digital content for your car-buying audience
Many car dealerships struggle with the consumer-facing content that they send out. Social media posts, blog content, and newsletters inevitably become saturated with new...
Why customer communication is key for car dealers during tight vehicle...
Car dealers around the country are feeling the strain of the current tight supply situation. As more customers search far and wide online for...
CBT News Market Update: How auto marketing efforts will change with...
Automotive marketers and car dealers are facing further disruption as Google plans to put an end to the use of third-party cookies on its...
Alex Vetter, CEO of Cars.com discusses strong earnings report for Q1
Last Thursday, Cars.com, a leading digital marketplace and solutions provider for the automotive industry, released its financial results for Q1 2021. From the beginning...
Why now is the opportune time for car dealers to claim...
Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to discuss the current state of automotive marketing. With marketing trends constantly...
Measuring the success of digital retailing tools with Google Analytics
On the latest episode of Auto Marketing Now, host Brian Pasch shows dealers how to inspect their website to see if digital retailing tools...
How digital retailing can personally tailor the car buying experience for...
A strong digital marketing presence is crucial for your dealership in today’s marketplace. This afternoon on CBT News, we are discussing Dealer.com’s latest industry...
