Tag: Automotive Marketing
The 3-part lead response email guaranteed to get a reply
Automated email replies always feel dismissive to me. Like my inquiry is not important enough for an actual person to reply. Yet, most dealership...
What is Google Analytics 4 and why does your car dealership...
Google Analytics is critical for auto dealers to measure the effectiveness of their marketing strategies. It can also track where consumers go on your...
How to make the most of your car dealership’s digital marketing...
Buyers today want to shop with the brands and the people they trust. Cox Automotive has done a lot of work around lead quality...
Is low inventory messing up your dealership’s website experience?
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses website design and the impact...
How the Metaverse can benefit your dealership — and how to...
The Metaverse is emerging into the automotive space. There's talk of selling vintage cars within it, and Hyundai has even added its products to...
4 reasons why LinkedIn should be a go-to for customer acquisitionÂ
Instagram, Twitter, and Meta (formerly Facebook) may likely already be on your radar for customer acquisition and brand expansion. If they are, it's with...
What can the auto industry do about incoming OEM digital retailing...
On the latest episode of Auto Marketing Now, host Brian Pasch tackles the latest updates in OEM digital retailing programs and the mandates that...
Meta’s Bob Lanham on where to focus your car dealership’s marketing...
How are your marketing dollars being spent in this new year? With so much transformation happening in and around retail automotive, it may be...
Peter Leto’s guide for car dealers as the auto industry looks...
Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with Peter Leto, CEO of Foundation Direct and formerly, Google's...
How will car dealership marketing change as OEMs consider creating national...
On the latest episode of Auto Marketing Now, host Brian Pasch tackles an especially important topic: national digital retailing portals courtesy of manufacturers. Recently,...
