Tag: Automotive Marketing
Meet Joe Gillespie, winner of this year’s AWA Vanguard Award
Welcome to another edition of Auto Marketing Now, with host Brian Pasch, founder of PCG Companies and BPE | Pasch Enterprises. Today, Brian is...
Are OEM direct-to-consumer sales platforms killing dealer innovation?
The STAR Standard is a standard for data exchange between OEMs and the vendor community. Its committee is made up of OEMs, vendors, and...
How consumer privacy controls are reshaping auto marketing strategies
As privacy laws expand giving consumers more control, what type of impact is this having on you, the advertiser? And what can you do...
Stellantis and LG Energy Solution choose Canada for battery plant
In October of last year, Stellantis NV announced it was creating a joint venture with LG Energy Solution (LGES) to manufacture batteries that will...
Google introduces vehicle ads to help consumers find cars nearby
There is no doubt that the vast majority of today’s car buyers utilize the Internet when looking for a new vehicle, which may include...
Discover the strength of in-market video advertising with FUEL – Dean...
On this edition of Inside Automotive, we’re pleased to welcome the Co-founders of FUEL, Dean Evans, Executive Vice President at Cars.com, and Terry Reid,...
Remaining top of mind amid inventory shortages
The past two years have been nothing short of interesting for automotive dealers—navigating factory shutdowns, showroom closures, re-openings, the uptick in digital retailing and...
Banks are distancing themselves from digital retailing providers. What does this...
Recently, US Bank decided to pull their instant lending rates from certain digital marketing feeds that power many digital retailing tools. US Bank isn't...
How the auto industry’s digital transformation is changing marketing – Bob...
Car dealers have learned now more than ever how to react quickly and stay resilient when faced with challenges. However, reactivity can only get...
How to improve your car dealership’s first-party data with guest Brian...
Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with Brian Toole, Director of Carpathic, to take a deep dive into...