Tag: Automotive Marketing

A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive...

As social media platforms continue to evolve and gain popularity, businesses are constantly looking for new ways to engage with customers and build their...

According to SEO software company Moz, local inquiries accounted for almost half of Google's two trillion searches yearly. Local search is a significant part...

Women are significant vehicle owners and drivers in North America, and their participation in the automotive market has been steadily increasing over the years....

How do you know your dealership marketing policies are effective? Is your dealership marketing team following industry best practices? A marketing audit is an...

From 2016 to 2018, image searches grew by 60%, according to Google. Today, more consumers are centering their searches around photos, which is excellent...

After peaking in 2020 in part because of digital retailing, customer satisfaction declined for the second year in a row, according to recent Cox Automotive research....

In the not too distant future, dealerships will face a major challenge as the digital advertising landscape is poised for a cookieless future. Tracking...

It’s a new year, but dealerships are faced with ongoing challenges that have spilled over from 2022. With limited inventory and few OEM incentives,...

As we move deeper into 2023, you should keep an eye on a few digital marketing trends in the automotive industry. From new platforms...