Tag: Automotive Marketing
Why dealerships need first-party data to thrive in a digital world
In the not too distant future, dealerships will face a major challenge as the digital advertising landscape is poised for a cookieless future. Tracking...
How to maximize & personalize dealership marketing in 2023
It’s a new year, but dealerships are faced with ongoing challenges that have spilled over from 2022. With limited inventory and few OEM incentives,...
4 automotive digital marketing trends to watch for in 2023
As we move deeper into 2023, you should keep an eye on a few digital marketing trends in the automotive industry. From new platforms...
New to automotive marketing analytics? These 3 options can help you...
In the past, traditional marketing was based a lot on trial and error. Dealerships would try different tactics and then wait to see what...
4 best marketing practices to grow electric vehicle sales and interest
Electric vehicle sales are still not as high as ICEs. However, they are growing, especially as more automakers develop their own electric lineups. As...
6 effective call to action ideas car dealerships can try today
Your dealership's goal is to get customers through the door and behind the wheel of a new car. But how do you go about...
Marketing tips for electric cars and alternative-fuel auto advertisers
From microchips to lithium batteries, technology is revolutionizing the future of ground transportation. Electric vehicles (EVs) have now become top of mind for many...
The importance of taking a data-driven approach to dealership marketing
The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive...
KPIs to measure that keep dealership inventory on track
KPIs are the one way to gauge if your dealership is on the right track. So every car dealer measures, analyzes and checks accuracy...
Understanding automotive connected consumers | Amazon Ads
As digital advertising capabilities continue to grow, automotive advertisers are off to the races to optimize the right marketing strategies to connect with future...
