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Leveraging first-party data instead of third-party cookie-based marketing gives dealers more control over customer retention and acquisition.

Marketing challenges dealers can solve with a customer data platform: Key...

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By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie...
By incorporating these nine trends into their email marketing strategies, dealerships can effectively engage customers and drive sales.

9 of the latest trends in automotive email marketing for 2023

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As we cruise into 2023, the automotive dealership landscape is shifting gears and email marketing remains essential to any successful marketing strategy. To stay...
Customers are not likely to stay on a website that is confusing to navigate, as patience wears thin and they may decide to shop elsewhere. digital retailing personalized marketing

First impressions matter: What message does your dealership’s website send?

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The critical acceleration of digital retailing has undoubtedly led almost every industry to invest heavily in technology and eCommerce solutions. This includes the auto...
This article delves deeper into key automotive marketing strategies, including local SEO, Vehicle Listing Ads, and reputation management.

6 of the best automotive marketing strategies to drive more car...

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The digital landscape has changed the dealership world significantly over the last 15 years - and even more significantly over the last three. Being...
Graphic designer sketching new ad designs on tablet.

8 tips to revamp your dealership ad designs for today’s modern...

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You may not want to believe it, but your customers are becoming increasingly immune to traditional advertising— especially your future customers. MarketingTech News mentions a report...
digital alerts

Worldwide digital alerts safety tool makes for safer and smarter roads

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In an effort to improve the safety of everything from first responders to delivery vans in your neighborhood,  a new combination of safety features...
EVgo

Fourth-quarter earnings show positive trajectory for EV charging firm EVgo

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EV charging network operator, EVgo, revealed its Q4 earnings for 2022. The company reports a narrower loss than expected as demand for chargers from...

CDP building blocks: Identity, entity and household resolution

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Now that we have covered the benefits a Customer Data Platform (CDP) can provide to dealers, it is time to examine the basic building...
Tesla model X

NHTSA investigates claims of seat belt failure in over 50,000 Tesla...

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U.S. auto safety regulators have announced they are opening an evaluation into 50,000 Tesla Model X vehicles after receiving complaints reporting front seat belt...
word-of-mouth marketing

6 ways your dealership can capitalize on word-of-mouth marketing

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The greatest ambassador a dealership or any consumer-facing business has is current customers. People are more likely to consider the outlook of those they...