Tag: Automotive Marketing
Marketing challenges dealers can solve with a customer data platform: Key...
By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie...
9 of the latest trends in automotive email marketing for 2023
As we cruise into 2023, the automotive dealership landscape is shifting gears and email marketing remains essential to any successful marketing strategy. To stay...
First impressions matter: What message does your dealership’s website send?
The critical acceleration of digital retailing has undoubtedly led almost every industry to invest heavily in technology and eCommerce solutions. This includes the auto...
6 of the best automotive marketing strategies to drive more car...
The digital landscape has changed the dealership world significantly over the last 15 years - and even more significantly over the last three. Being...
8 tips to revamp your dealership ad designs for today’s modern...
You may not want to believe it, but your customers are becoming increasingly immune to traditional advertising— especially your future customers. MarketingTech News mentions a report...
Worldwide digital alerts safety tool makes for safer and smarter roads
In an effort to improve the safety of everything from first responders to delivery vans in your neighborhood, a new combination of safety features...
Fourth-quarter earnings show positive trajectory for EV charging firm EVgo
EV charging network operator, EVgo, revealed its Q4 earnings for 2022. The company reports a narrower loss than expected as demand for chargers from...
CDP building blocks: Identity, entity and household resolution
Now that we have covered the benefits a Customer Data Platform (CDP) can provide to dealers, it is time to examine the basic building...
NHTSA investigates claims of seat belt failure in over 50,000 Tesla...
U.S. auto safety regulators have announced they are opening an evaluation into 50,000 Tesla Model X vehicles after receiving complaints reporting front seat belt...
6 ways your dealership can capitalize on word-of-mouth marketing
The greatest ambassador a dealership or any consumer-facing business has is current customers. People are more likely to consider the outlook of those they...