Tag: Automotive Marketing

The automotive retail industry has long been shifting away from physical-only stores towards online shopping experiences that complement the physical showroom. However, the COVID-19...

Many car dealers understand the importance of service departments, but are they aware of the new opportunities in today's fixed operations business? In this...

The arrival of Google Analytics 4 is swiftly approaching, meaning dealers must prepare for the next generation of digital data collection. On this episode...

Car salespe­ople tackle various challenge­s every day, ranging from customer he­sitancy to financial hurdles. Although these type­s of tough conversations are a common aspect...

Customer data and digital marketing are crucial tools for running a profitable dealership. On this episode of Inside Automotive, host Jim Fitzpatrick is joined...

The agricultural sector relies heavily on trucks and is one of the most significant segments of truck consumers in the nation, but there is...

According to the U.S. Department of Labor's data, sales is the largest profession in the country, with a massive concentration in automotive sales. Yet...

Retail automotive has witnessed a paradigm shift in the advertising strategies employed by car dealerships. In the past, conventional methods like print, broadcast, and...

As a dealer representative, you’ve probably heard of hyperlocal marketing in general. Hyperlocal marketing is important amongst services that often have a local presence,...

First-time car buyers, particularly millennials, are becoming an increasingly influential demographic in the auto retail industry. Previously, experts underestimated the interest of this generation...